Hinge takes the best part of its fellow Match Group apps (Match, OkCupid, and Tinder) and blends them together into a greater whole. Other prompts include “Caught in the act,” “Don’t judge me,” and “If Grandma hijacked my Hinge, she’d add this.” It may seem simple, but clever ways of combining visuals and text is part of what makes Hinge such a joy, especially once you start looking for matches. For the prompt “Feeling cute might delete later,” I added a selfie of me with vampire teeth.
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Prompts may also inspire you to add photos you may not have considered. You can pair each of your images with a prompt, a snippet of text to add extra context or irony. Uploading photos is, surprisingly, the most novel part. What’s your greatest strength? What’s the weirdest gift you’ve ever received? What’s the one thing you want to know about a match? The questions are the entertaining, but typical, icebreakers you’d expect from a dating app.
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Things get more fun when you begin answering questions. Vices are drinking, smoking, and whatever other drugs you do. Vitals include height, whether you have children, and where you live now. Virtues include where you work, where you went to school, and your politics. Your own personal information is divided into three categories: Virtues, Vitals, and Vices. Are you interested in men, women, or everyone? What’s your preferred age, distance, ethnicity, or religion? You can set these categories as dealbreakers to avoid seeing people you have zero interest in meeting. To create your account, you answer a standard questionnaire. There is a desktop website, but it’s only for buying celebratory “Delete Day” merchandise and was down at the time of my testing. Hinge is only available on mobile, and I tested it with an iPhone 11. You now have the option to create a Hinge account with a phone number. The only current dating app that makes you use Facebook is Facebook Dating. The app required a Facebook login, like a modern, superior version of what Zoosk tried to be. Previously, Hinge’s gimmick was that it used your Facebook account to find connections.
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Note that all three of these services are owned by the same company, Match Group, which also owns OKCupid. This and other small annoyances just barely prevent Hinge from dethroning our Editors’ Choice picks, Match and Tinder.
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However, it moves at a slow pace, not helped by the restrictions on free users. Hinge backs up its bold claim with robust profiles, appealing interplay between text and visuals, and many fun, flirty ways for people to interact. If they’re good at their jobs, you won’t need to use them for very long. Hinge calls itself the dating app “designed to be deleted.” This is just marketing, but it confronts an amusing paradox about dating apps.
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